Alfred Mahlau. Festive Parade 1926
In 1926, Lübeck celebrated 700 years of “imperial freedom” and commemorated the issuance and presentation of the “Letter of Imperial Freedom” in 1226 by Emperor Frederick II. This document is considered a key prerequisite for Lübeck’s subsequent rise to become the leading city of The Hansa. By 1926, the heyday of the Hanseatic League was long past; Lübeck remained a free city, and Germany was now in its eighth year as a republic. With an extensive program of festivities, people at the time looked back on Lübeck’s eventful history and hoped to build on those glorious times.
Exactly one hundred years later, this exhibition looks back at the highlight of those celebrations: the festive parade artistically designed by Alfred Mahlau. Through numerous images, this parade brought stories and events from Lübeck’s history to life. Thousands of people lined the streets as the parade made its way through the city center on June 6.
Today, photographs and a film provide us with a vivid black-and-white picture. The parade comes to life in color through Mahlau’s first overall design, a “scroll” more than 16 meters long featuring detailed scenes with numerous figures. For the first time in 100 years, these watercolors are now on display again. We invite you to take a stroll along the festive parade and explore Mahlau’s artistic engagement with Lübeck.
The artist Alfred Mahlau
In his self-portrait, painted just one year after his designs for the parade, Alfred Mahlau presents himself as a painter. In this oil painting, he is depicted standing in front of an easel, looking concentrated and focused, with a brush and palette in hand. Today, Alfred Mahlau is best known for his commercial art work for Schwartauer Werke and the marzipan manufacturer Niederegger. Throughout his life, he took on commissions for design work. He was never able to fulfil his wish to work solely as a freelance artist.
Festive events and exhibitions
In 1926, an extensive programme of celebrations was organised to look back on Lübeck’s eventful history, whilst at the same time hoping to build on its glorious past.
Thomas Mann’s commemorative speech epitomises the city’s bourgeois culture:
From the Concept Sketch to the Corporate Identity
In early 1926, nine artists from Lübeck handed in their designs for a poster and other printed materials.The publicity committee for the celebrations selected Mahlau’s work for production. The committee required that the design be adaptable for use in large format as a poster as well as in smaller formats for advertisements or as letterhead. These designs by Mahlau have been preserved in the committee’s archives, and examples of their execution can be seen in this exhibition.
Alfred Mahlau: Concept sketch: Letterhead / Envolpe /Postcard /Stamp, Gouache, 1926
The postcard featuring the seven golden towers was widely used for announcements and invitations relating to the 700th-anniversary celebrations. This particular postcard was posted and stamped on the day of the parade.
The advertising column in the foreground features the festival poster
by Alfred Mahlau.
privat collector
On a second postcard, presumably designed on his own initiative, Alfred Mahlau combined Lübeck’s white-and-red flags and pennants with a ‘trefoil’, an architectural detail taken from the tower gables of St Mary’s Church.
“Lübeck is not just a time-honoured Hanseatic city with
magnificent old buildings and artistic treasures, but Lübeck is also still alive and thriving. We are still here!”
These words by editor Paul Bengt in the introduction to the programme booklet illustrate what was important to the organisers of the 700th-anniversary celebrations: Lübeck’s past was to be used to shape its future.
This was Mahlau’s artistic starting point: with his city skyline printed in gold – which also adorns the programme booklet – Alfred Mahlau created a graphically modern depiction of the old city. In addition to the introductory short texts, the programme booklet also contains illustrations of the celebratory exhibitions and provides information on the various
venues.
To mark the 700th-anniversary celebrations, Alfred Mahlau succeeded in capturing the sweeping panorama of Lübeck’s skyline vertically in portrait format. The poster, featuring the stylised seven golden towers, proved to be an effective promotional image for the 700th-anniversary celebrations. It was displayed at numerous German railway stations, amongst other places, and attracted a large audience to the city for the festivities.
Letter of Imperial Freedom
To mark the 700th anniversary, the History of the Free and Hanseatic City of Lübeck, edited by Fritz Endres, was published.
Alfred Mahlau was responsible for the cover design. Drawing on Lübeck’s history and culture, various authors explored the city’s distinctive and unique characteristics, its civic character and
the significance of its freedom. Each copy of the book was accompanied by a reproduction of the Imperial Charter of Freedom.
This meant that every reader had this important document on Lübeck’s freedom always to hand.
Design drawings for the parade
When he was commissioned to design the artwork for the historical parade, the young Alfred Mahlau was working as a costume and set designer in Breslau. By commissioning Mahlau, the committee was presumably hoping for a contemporary design for the parade, inspired by his stage sets. Across 36 sketch sheets, the artist depicted scenes from Lübeck’s history, from legends and tales, as well as symbolic illustrations. The result was a multi-figure composition in which Mahlau first established the motifs, the sequence of events and the colour scheme for the costumes and floats. Notes and comments now provide an insight into the subsequent adjustments Mahlau made in response to the wishes of his client, the parade committee. Mahlau then assembled his 36 design sketches into a ‘roll’ on a canvas more than 16 metres long.
swipe right for more motifs.
Leporello
In a simplified form, Alfred Mahlau sketched the procession a second time in the spring of 1926, in order to win a commission for a ‘procession booklet’. Printed as a lithograph and folded into a leporello, it became a popular souvenir of the 700th-anniversary celebrations. Mahlau had intended a print in blue, red and gold; presumably for cost reasons, however, the gold – which featured prominently in Mahlau’s works for the celebrations – was omitted. Instead, the preliminary sketches and the Leporello also include the ‘World War’ motif, which was not incorporated into the parade. Mahlau, who had served as a soldier in the First World War, insisted, however, on including the motif featuring a cart and burning torches in the booklet.
In addition to Mahlau’s drawings, the Leporello also contains Charles Derlien’s design for the second part of the parade, featuring the various trades.
Public Response
These three items show that impressions of the parade were recorded in very different ways – on the one hand, as a school essay by a young girl, and on the other, by professional photographers, mainly from Lübeck, Hamburg and Berlin. In a six-page essay, Erna Rohde, a schoolgirl from Lübeck, described her impressions of the 700th-anniversary celebrations. She described the visitors from out of town, the cog in the city moat and, finally, the parade. The photographs
show many children in the crowd: one of them might be Erna Rohde.
This privately compiled album contains photographs by various photographers, distributed as postcards and as press photos by picture agencies. The cover features a cropped small poster from the 700th-anniversary celebrations, featuring Mahlau’s typography.
Some of the same photographs appeared a month after the parade in a scrapbook. The cord used to hold the pages of the album together features Lübeck’s colours of white and red.
The four sheets of press photographs, mostly cropped postcards and a few magazine clippings, come from the collection of Fritz von Borris, a friend of Alfred Mahlau. The photographs show the parade almost in its entirety. The cropping of the postcards draws the viewer’s attention to the groups in the parade. The design is reminiscent of the layout of illustrated magazines of the time.
Souvenirs of festivals became mass-produced items in the 19th century.
In Lübeck, this began in 1848 with pins commemorating the annual People’s and Remembrance Festival. For the 700th-anniversary celebrations in 1926, the Lübeck-based porcelain manufacturer Arnold Berg Mahlaus had its ‘Seven Towers’ logo printed on tableware. Although the gold colour is the same, on the plate, Mahlaus’s linear design stands in sharp contrast to the ornate rim.
The sculptor and medallist Hans Schwegerle, who was
from Lübeck and lived in Munich, designed an official bronze medal for the 700th-anniversary celebrations. It was produced in various versions. The small version was available for purchase, whilst the large version was awarded to selected individuals in recognition of their services in the planning and organisation of the celebrations. Hans Schwegerle also created the bust of Thomas Mann, which is on display in the Blue Salon at the Behnhaus, as well as the sculpture of Hermes in the Garden Room.